SAD is a design concept store showcasing products from South and Southern Africa. Each item is carefully selected for its quality, authenticity, craftsmanship, originality, and design. The focus extends beyond aesthetics, emphasizing the story and concept behind each brand. All products are ethically and sustainably sourced, with a strong emphasis on handmade processes and rarity. These are not mass-produced or mainstream objects, but unique pieces rooted in thoughtful creation.Creative expression has flourished in the new South Africa. From food, fashion, and music to craft, design, architecture, and art, each discipline has blossomed, shaping a vibrant, youthful, and cross-cultural identity. SAD’s two stores, located in Stellenbosch and Cape Town, are individually curated to reflect this dynamic spirit while offering a calm, textured, and immersive experience for every visitor.